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Purpose-Value Evaluation Framework


Purpose
Value
Provision 
(data & information)
Promotion
(products & services)
Processing
(business transactions)
 General
General data & information features
General promotion features
General processing features
 Timely
Data & information which has a timely value
Promotion features which has a timely value 
Processing features which has a timely value
Customised
Data & information which can be customised
Promotion features which can be customised
Processing features which can be customised
Sensational
Data & information which give a sensational value
Promotion features which give a sensational value
Processing features which give a sensational value

 

Examples of tourism web site features (content) on the matrix:
 

Purpose
Value
Provision 
(data & information)
Promotion
(products & services)
Processing
(business transactions)

General

 Products/Services on sale 
Travel schedules/planners 
Information on programs/activities 
Travel guides 
Contact Information 		 Awards for a company or its web site
Logo, Brand Name 
Accreditation (e.g. ISO 9001) 
Testimonials 		 E-mail
On-line reservation/ordering 
Digital Signature/Encryption
Online customer service/ consulting 

Timely

 Availability checking 
New information 
Calendars/Events information
Press releases
Weather Report (or snow report)
Exchange rates		 Special Offers
Web Cam (camera connected to a web site to broadcast an event)		 Automatic plan change (a facility to automatically change your bookings when one chain of a tour is delayed/cancelled)
Facility for interactive brokering
On-line auctions 

Customised

 Search engine for tourism database in general
Automatic facility to customise news report in travel/tourism		 Search engine for a company’s products/ services
Automatic facility to customise travel plan (flight, itinerary, hotel, transport, budget, etc)		 Automatic suggestion to save money
Automatic proposals based on where you have been

Sensational

 Multimedia (e.g. downloadable video clips, virtual tour facility)
Catchy information display (e.g. using Java Applets)		 Outstanding Web design
Discounts
Contests, sweepstakes
Something free (free gifts, free holidays, free software, etc.)		 "Surprise" discounts/bonuses/ instant winners (after processing a transaction)

For the complete 59 features on the matrix, click here.
 

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