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Features on the Purpose-Value Evaluation Framework


Purpose
Value
Provision 
(data & information)
Promotion
(products & services)
Processing
(business transactions)
General
  1. Products/Services on sale (tours, flight tickets, incl. customised products/services, etc.)
  2. Travel schedules/planners (time and dates of tours, flight schedules etc.)
  3. Information on programs/activities (detailed activities on trekking, skiing, fishing etc.)
  4. Itineraries information (pictures, plan, route, places etc.)
  5. Maps (of tours, routes, cities, tour destinations, etc.)
  6. Transport information (how to get there, distance from other places, flight/bus/train schedules, etc)
  7. Travel guides (history, location info, where to shop/dine, local cultural/social issues, safety, local language, customs, laws/regulations/ govt. policy etc.)
  8. Tips for travellers or travellers’ FAQ (frequently asked questions)
  9. Important organisation contacts (visa, customs, travel agents, police, etc)
  10. Information on payment methods (VISA, MasterCard, Cheque, on-line transfer etc.) 
  11. Information on online security transaction
  12. Information on warranty & return policies
  13. Travel Insurance information
  14. Company Information (name, founder, year founded, etc.)
  15. Contact Information (picture of staffs, contact person, ph./fax/0800 number, address, etc.)
  16. Benchmarking information (comparative product information with other companies, financial reports, growth information etc.)
  17. Research data (customer survey or other survey results) 
  18. Hot Links to other travel/tourism information
  19. Multi-language support (Japanese, French etc.)
  1. Awards for a company or its web site (tourism awards, best 10% site award, Magellan award)
  2. Logo, Brand Name
  3. Affiliations with big companies/organisations (e.g. World Tourism Organisation) or very important person (e.g. Minister of Tourism)
  4. Accreditation (e.g. ISO 9001)
  5. Testimonials (from customers, important person/organisation) 
 
  1. E-mail
  2. On-line reservation/ordering 
  3. Digital Signature/Encryption facility
  4. Online customer service/ consulting 
  5. Job status tracking (a facility to enable you to track whether a flight or part of a tour is cancelled/delayed).
Timely
  1. Price/Cost of products/services
  2. Availability checking (rooms/tours available etc.)
  3. New information (new package tours, new facilities etc.)
  4. Chat/discussion forum
  5. Calendars/Events information (festivals, sport events etc.)
  6. Press releases (about the company, products, etc.)
  7. Employment opportunities
  8. Company’s Stock Quotes
  9. Weather Report (or snow report)
  10. Exchange rates
  11. Current time (e.g. in tour destination)
  1. Special Offers on products/ services (on a limited time)
  2. Web Cam (camera connected to a web site to broadcast an event)
 
  1. Automatic plan change (a facility to automatically change your bookings when one chain of a tour is delayed/cancelled)
  2. Facility for interactive brokering
  3. On-line auctions (tours, ticket flight etc.)
 
Customised
  1. Search engine for tourism database in general
  2. Automatic facility to customise news report in travel/tourism
  1. Search engine for a company’s products/ services
  2. Automatic facility to customise travel plan (flight, itinerary, hotel, transport, budget, etc)
  1. Automatic suggestion to save money
  2. Automatic proposals based on where you have been
  3. Air miles calculator tied with individual’s frequent flyer program
Sensational
  1. Multimedia (e.g. downloadable video clips, virtual tour facility)
  2. Catchy information display (e.g. using Java Applets)
  1. Outstanding Web design
  2. Discounts
  3. Contests, sweepstakes
  4. Something free (e.g. free gifts, free holidays, free software)
  1. "Surprise" discounts/bonuses/ instant winners (after processing a transaction)
 

 
 
 
 
 
 
 
 
 
 
 
 
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